- Zenless Zone Zero has exceeded $150 million in revenue
- It took longer to reach this milestone compared to Genshin Impact and Honkai: Star Rail
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HoYoverse’s latest action RPG, Zenless Zone Zero, has achieved over $150 million in gross mobile revenue in less than three months since its launch.
While this milestone is a significant achievement for the Genshin Impact developer, it took more time to reach compared to its flagship titles and Honkai: Star Rail, indicating potential cannibalization between games.
Slower Progress
Estimates from AppMagic show that Zenless Zone Zero has generated $157.5 million in total revenue from Apple’s App Store and Google Play Store. This figure does not account for revenue from third-party app stores, PC, and PS5 audiences.
Comparatively, Genshin Impact and Honkai: Star Rail reached $150 million within their first three weeks on the major app stores, showing nearly four times the speed of Zenless Zone Zero.
By their three-month anniversaries, Genshin Impact had earned $572.1 million and Honkai: Star Rail had earned $498.4 million.
Although Zenless Zone Zero’s $157.5 million is less impressive in this context, it remains a significant milestone, especially amidst challenges faced by the RPG genre and declining player spending in Asia.
Notably, HoYoverse heavily relies on revenue from the Asian market, with China and Japan being its top mobile audiences across all three games.
Regional Trends
In Zenless Zone Zero, 34% of player spending comes from China and Japan, with the US contributing only 10% to mobile earnings. This marks a shift from initial spending patterns, with Japan’s share increasing and China’s decreasing over time.
In contrast, China remains the primary market for Genshin Impact and Honkai: Star Rail, while Japan’s influence is growing with the latest RPG release.
Despite high anticipation before its launch, Zenless Zone Zero has seen relatively lower success compared to its predecessors. While it outperforms some new releases in revenue, it falls short of other established titles like Dungeon & Fighter: Mobile.
With three major RPGs in the market, HoYoverse seems to navigate potential cannibalization between its own games, preferring moderate success across all titles over losing fans to other developers.
