Game commerce company Xsolla has introduced a cutting-edge solution called Cross-Play Cross-Pay, aiming to help developers reach a wider audience across various platforms seamlessly.
This innovative multiplatform tool is specifically crafted to assist mobile game developers in expanding their reach to PC, console, and cloud platforms. Xsolla’s latest web store solution, Web Shop 2.0, serves as a central hub for sales across different platforms.
By standardizing prices in one location regardless of the platform, web stores have become a popular strategy among mobile developers to avoid the high app store taxes.
Driving Innovation
Xsolla’s response to the ever-evolving mobile landscape comes as the company’s founder, Shurick Agapitov, assumes the role of CEO once again, promising a new phase of strategic growth and innovation.
With cross-play becoming increasingly significant in gaming and as hardware capabilities across platforms converge, Cross-Play Cross-Pay ensures fairness and transparency in gaming by providing equal access to game content with a consistent and fair monetization approach.
Developers can easily port their mobile games to PC, enhance graphics using Xsolla’s Launcher, and deploy game builds directly to cloud platforms through Xsolla Cloud Gaming from their own landing page.
“The development of Cross-Play Cross-Pay has been the result of our innovative efforts following collaborations with numerous partners and the successful launch of over 200 web shops in 2023. This practical implementation, along with customer feedback, has empowered mobile game developers to effectively market their games online within platform guidelines,” stated Xsolla president, David Stelzer.
“Cross-Play Cross-Pay represents our strategic innovation in meeting the ever-evolving demands of the mobile gaming industry. By providing a multi-platform solution for mobile game developers, we enable them to reach a broader audience and grow their businesses.”
Xsolla recently acquired cloud-based streaming studio Lightstream towards the end of last year.
