Elon Musk’s company, X, is working on integrating xAI’s Grok into their social networking app in new and innovative ways. Recent discoveries reveal that X is developing features that will allow users to ask Grok about X accounts, utilize Grok by highlighting text in the app, and access Grok’s chatbot via a pop-up on the side of the screen while still navigating other parts of X.
Independent app researcher Nima Owji recently shared these findings. While Owji often shares his own feature ideas for X, this time he found evidence of these upcoming features on X’s website on July 5. However, they have not been rolled out to the public yet, as confirmed by TechCrunch.
One of the discoveries by Owji was the ability to use Grok via a pop-up on the right side of the screen while browsing X, similar to how DMs are accessed. This format mirrors other companies like Google and Microsoft, where chatbots are easily accessible in a sidebar for quick interaction.
Further developments showcase how Grok could become an integral part of the X experience. Users could research X profiles and search for terms within X posts using Grok.
For example, a new feature discovered by Owji would let users learn more about X accounts by clicking a button, enhancing user interaction within the app.
Another intriguing feature is the ability to search Grok by highlighting a word in an X post, making it easier to seek information or news on topics of interest.
Last year, X introduced Elon Musk’s Grok to the app to enhance paid subscriptions. In light of competition from other AI technologies, access to Grok was extended to mid-tier Premium subscribers in March.
Despite the expansion, X’s in-app purchase revenue has seen a decline, possibly due to increased competition and changing user behavior. Appfigures reported a revenue decrease over recent months, attributing it to a variety of factors including creator incentives, subscription pricing, and the evolving social media landscape.
X’s name change may also be impacting user engagement, with some users still searching for the app under its previous name, “Twitter.” App Store downloads have decreased, indicating a shift in user behavior and preferences.
