Women avoid multiplayer/live service games in part due to harassment | Deloitte

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There are just as many women playing games as men, but women tend to avoid multiplayer and live service games due to bullying and harassment, as reported by consulting firm Deloitte. The data indicates a growing trend among American women taking up gaming, with a preference for solo adventures in rich, story-driven games featuring strong female leads to evade the negative aspects of social interactions like bullying and harassment.

Deloitte highlights the potential revenue opportunities for the industry by creating safer and more inclusive experiences. The study reveals that half of women gamers are uninterested in multiplayer games, with a majority preferring simple mobile games. This emphasizes the need for diversification of gaming experiences to cater to a broader audience.

Amid the 60% of Americans engaging in video gaming weekly, there exists a gap in gender engagement, especially in live service games. Women show less inclination towards these multiplayer experiences due to prevalent harassment. Deloitte’s report suggests addressing these issues to foster industry growth.

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All of this information sheds light on the gaming industry’s dynamics and the challenges faced by women gamers. By addressing issues of bullying and harassment, improving game content diversity, and promoting inclusion, the industry can create a more welcoming environment for all gamers.