Apple Intelligence took the spotlight at WWDC 2024, following months of speculation. The platform was unveiled amidst a wave of generative AI news from tech giants like Google and Open AI, sparking concerns that Apple had fallen behind on the latest trend.
Contrary to expectations, Apple had a team actively working on their approach to artificial intelligence. Despite the flashy demos, Apple Intelligence takes a practical stance on the technology, integrating it seamlessly into existing offerings.
What is Apple Intelligence?
Apple has branded its platform as “AI for the rest of us.” Leveraging generative AI capabilities like text and image generation, Apple Intelligence enhances existing features. Utilizing large information models, the technology uses deep learning to make connections across different types of content.
The text feature, powered by a large language model, is integrated into various Apple apps, offering writing tools for summarizing text, proofreading, and generating messages. Image generation capabilities allow users to create custom emojis and visual content in an Apple style.
Siri also receives a significant upgrade under Apple Intelligence, offering deeper integration with Apple’s operating systems and enhancing user interactions across apps.
Who gets Apple Intelligence and when?
While Apple Intelligence features were showcased at WWDC, a public beta is expected in the fall alongside the release of new iOS/iPadOS 18 and Mac Sequoia versions. The platform will be available for free on compatible devices.
- iPhone 15 Pro Max (A17 Pro)
- iPhone 15 Pro (A17 Pro)
Notably, only the Pro versions of the iPhone 15 will support Apple Intelligence initially, with broader support expected in future models.
Private Cloud Compute
Apple’s training approach for Apple Intelligence involves compiling in-house data sets for specific tasks, enabling resource-efficient on-device performance. Complex queries may utilize the Private Cloud Compute service, leveraging remote servers running on Apple Silicon for added privacy.
Apple Intelligence with third-party apps
Apple’s partnership with OpenAI provides an alternative platform for tasks beyond Apple Intelligence’s scope, emphasizing the limitations of its small-model system. Access to ChatGPT is also free, with premium features available for subscription users.
Future collaborations with generative AI providers like Google Gemini hint at Apple’s expanding ecosystem of intelligent services.
