The games industry evolves rapidly and while stories may come and go, there are some that we simply can’t ignore.
So, to delve deeper into those particularly significant topics, we’ve created a weekly digest where the members of the PocketGamer.biz team share their thoughts and insights on some of the most interesting occurrences in mobile gaming over the past week.
Head of Content
Craig Chapple is a freelance analyst, consultant, and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo, and Develop.
Unity to lay off 1,800 staff as it continues company reset
Unity interim CEO Jim Whitehurst was very clear in November, following the engine firm’s financials, that he was gearing up for what he called a “rip off the band-aid reset” as the company looks to finally start making money. Unity, of course, spent a decade intentionally investing millions into making itself a dominant force in the game engine space before looking for profitability.
There was an enormous backlash to the runtime fee announcement after Unity plotted to alter the licensing deals developers had already signed with the company (though the runtime fee remains, slightly changed). Its plans to dominate and then monetise aggressively have been scuppered by that sheer aggression, and Unity, it seems, needs cash right now.
After the warnings of layoffs, product discontinuation, and office closures, this week we now know what the reality of this looks like: 1,800 layoffs, or 25% of its global workforce. The move will impact all teams, regions, and areas of the business. The company’s growth at all costs strategy has backfired and employees are now having to pay the price for it.
Job losses will mean fewer developers working on the engine, which could have wider ramifications for the industry at large.
Can Unity be both profitable and have an industry-leading game engine business? So far, this is a goal it has yet to achieve.
Editor – PocketGamer.biz
Daniel Griffiths is a veteran journalist who has worked on some of the biggest entertainment media brands in the world. He’s interviewed countless big names, and covered countless new releases in the fields of videogames, music, movies, tech, gadgets, home improvement, self-build, interiors, and garden design. Yup, he said garden design… He’s the ex-Editor of PSM2, PSM3, GamesMaster, and Future Music, ex-Deputy Editor of The Official PlayStation Magazine, and ex-Group Editor-in-Chief of Electronic Musician, Guitarist, Guitar World, Rhythm, Computer Music, and more. He hates talking about himself.
SAG-AFTRA actors union signs AI deal, enabling voice replicas in games
Is that it? After years of standing up against the imminent onslaught of AI and the potential decimation of the worth of its members, SAG-AFTRA have this week signed a deal that paves the way for game makers to incorporate replica voices of SAG-AFTRA union members, with fees and money raised rightly reaching the pockets of the talent concerned.
No more rip-off soundalikes, no more ‘passing off’, a clear agreed route for approvals and rights and – for well-known stars and celebs – an easy way to earn an easy buck without even having be conscious or alive.
But what about the tens of thousands of ‘unknown’ voice actors who provide the dialogue in countless entertainment properties from games to ads? Is fresh talent in for a pay day now that Pandora’s box has been opened and officially sanctioned?
And how long before the same brainwave and tech gets applied to video as well as audio? Thanks to this deal, the stars of the future are all set to make millions. If there are any.
Deputy Editor
Paige is the Deputy Editor on PG.biz who, in the past, has worked in games journalism covering new releases, reviews, and news. Coming from a multimedia background, she has dabbled in video editing, photography, graphic and web design! If she’s not writing about the games industry, she can probably be found working through her ever-growing game backlog or buried in a good book.
Twitch slashes 500 jobs – 35% of its staff – in latest cuts
It’s the start of a new year, and unfortunately, the mass job losses we saw throughout 2023 seem to show no sign of slowing down into 2024. Amazon owned streaming company Twitch was hit this week, losing 35% of its staff in the latest cuts. Amazon itself has also suffered more job losses despite huge layoffs last year.
One of the big debates that surrounds Twitch is streamers’ pay. Most streamers on the site struggle to make money, with the standard split being 50% for and 70% for those in the partner program, something that has been hit with much debate over the years. With massive costs and financial challenges for Twitch, it was only a matter of time until job losses became part of the strategy. These aren’t the only measures the streaming platform is taking, given that it’s also closing down operations in Korea next month despite the popularity of esports in the region.
