Discover the essential aspects of user retention and churn scoring during the exclusive online webinar hosted by ad tech company Adikteev on Thursday, February 29th.
In this webinar, held at 16:00 GMT (08:00 Pacific Time | 11:00 Eastern Time), Clement Favier, the Global Chief Operations Officer, and Kate Lovejoy, the US Managing Director and Chief Operating Officer from Adikteev, will be joined by Brian Baglow from Pocketgamer.biz to delve into the critical metrics for evaluating app user churn: churn probability and churn risk vs. revenue loss.
The experts will explain the significance of these metrics for evaluating churn, providing valuable insights into using a ‘churn scorecard’ to measure churn impact, improving accuracy for churn prediction, and integrating churn prediction with existing user retention strategies.
Attendees will also have the opportunity to reserve their tickets for this free webinar here.
About The Speakers
Clement Favier, Adikteev – Clement is Adikteev’s Global Chief Operations Officer with more than seven years of experience in the company. His expertise lies in user acquisition, retention, gaming, mobile marketing, and app growth.
Kate Lovejoy, Adikteev – Kate is Adikteev’s US Managing Director and Chief Operating Officer. She has a proven track record of building high-performing account management teams in the mobile adtech space, working with top-grossing mobile games to achieve outstanding results.
Brian Baglow, PocketGamer.biz (moderator) – Brian brings a wealth of experience in the games industry as an insider, journalist, and event organizer. He is a consulting editor on PocketGamer.biz, the leading b2b website for the mobile games industry.
