On February 20, Walmart acquired TV Maker Vizio for a whopping $2.3 billion. While you might have initially overlooked this news, the implications of this acquisition are far-reaching, especially for smart TV users of all brands.
The Ripple Effect
Yes, Walmart buying Vizio is a big deal. The price tag alone speaks volumes. Beyond just the future of Vizio TVs, the real interest lies in how Walmart can leverage Vizio TVs to make an impact on the entire smart TV landscape.
Regardless of whether you own a Vizio, Roku, Google TV, Fire TV, Samsung, or LG TV, Walmart’s influence could significantly alter your TV viewing experience.
Let’s delve deeper into the potential ramifications of this acquisition.
Follow the Money
Vizio’s history and user base, with around 18 million active smart TV platform users, have been pivotal in Walmart’s decision to purchase the brand. This move catapults Walmart into a leading position as an ad seller, thereby expanding its retail opportunities.
With Walmart’s acquisition, the landscape of TV advertising is set to undergo a significant transformation, with potential implications for users across various TV brands.
It’s estimated that Vizio has some 18 million active users of its smart TV platform.
