Vizta DGTL, a game studio based in Berlin, is aiming to revolutionize the fashion world with Kutur Runway, a fashion game that combines RPG mechanics, social platforms, and realistic 3D graphics.
The company sees an opportunity to innovate in the fashion gaming market with a fresh approach that includes social integration and modern gaming elements, according to founder Nicola Mizon and CEO Tung Nguyen-Khac. Kutur Runway, scheduled for a 2025 release, will offer RPG mechanics, competitive styling, and a unique monetization system.
Mizon explained, “We’re developing a lifestyle-driven fashion game that merges technology, fashion, games, and commerce. Our goal is to cater to the underserved female gaming audience by creating a game designed by women, for women.”
Kutur Runway will offer a mobile-first experience, combining high-end fashion with immersive 3D gameplay to create a unique platform at the intersection of the fashion and gaming industries. The game aims to introduce cutting-edge visuals and engaging gameplay to appeal to a wide audience.
The team behind Kutur Runway consists of industry experts with experience from major brands like Disney, Sony, and Amazon, ensuring a high-quality gaming experience. The game will leverage AI and Web3 components to provide interactive and engaging gameplay, offering players unique ownership and trading opportunities for in-game assets.
Embracing inclusivity and diversity, Kutur Runway seeks to empower players through intuitive creator tools and user-generated content features. The game will allow players to showcase their creativity, compete in style challenges, and build their influence in the fashion community.
Partnering with renowned fashion brands, influencers, and creators, Kutur Runway aims to create a platform that blends gaming, fashion, and entertainment. By prioritizing sustainability, diversity, and scalability, the company plans to expand into related verticals and offer engaging experiences to players worldwide.
With initial funding from angels, Sisu Game Ventures, and grants from Medienboard Berlin-Brandenburg, Vizta Digital is set to launch Kutur Runway as a flagship product that redefines the fashion gaming genre. The game’s storyline will take players on a journey from novice fashion enthusiasts to globally recognized fashion influencers, offering a dynamic and engaging gaming experience.
By combining years of industry insights with advanced technology and innovative gameplay elements, Vizta Digital aims to set a new standard in the fashion gaming space with Kutur Runway.
