Trinity Gaming, an Indian talent management company, has partnered with Lenovo, Intel, and YouTube to launch the virtual gaming campaign, Gamerz Night Live. The purpose of this initiative is to help develop India’s content creator community.
The campaign serves as a platform for over 100 creators to showcase their talents, promote their content, build their profiles, and share the spotlight with other top creators. With 14 successful episodes and over six million views on YouTube in its first 11 weeks, the campaign has already made a significant impact.
Creators have engaged in a variety of games, including Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt, GTA V, and Battleground Mobile India (BGMI), which was the fourth most searched game on Google in 2023.
Additionally, partnered creators have not only collaborated to produce content but have also participated as teams in BGMI, Valorant, and CSGO battles.
The Gamerz Night Live account houses episode announcements, highlight reels, engaging stories, and collaborative posts and has garnered over 10 million views to date.
Creating New Opportunities
Abhishek Aggarwal, the co-founder and CEO of Trinity Gaming India, expressed the company’s continued commitment to providing creators with a platform for growth and the establishment of a career in gaming. He said, “Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count.” Looking ahead, he anticipates an even more substantial presence in the gaming landscape for the upcoming year, building upon the success and positive feedback witnessed this year.
