Tribe Gaming, the North American mobile esports organization, has recently unveiled the Tribe Mobile Club House as part of its ongoing collaboration with AT&T.
The Club House is a retrofitted RV that will serve as a central hub for both creators and fans. It will feature an experiential zone where fans can play games and compete with creators, among other interactive features. The RV will travel to major events in the future, directly engaging with audiences on the ground.
Sean Smith, the interim CEO of Tribe Gaming, expressed excitement about the partnership with AT&T, stating, “Together with AT&T we’re forging a new path and pushing the boundaries of what it means to be a mobile gamer. We are excited to see the crown jewel of our partnership come to life and to share it with gamers across the United States!”
The Tribe Mobile Club House, sponsored by AT&T, will offer various amenities including a lounge, a photo wall showcasing the organization’s achievements, and an experiential section for fan competitions. It will also serve as a content creation platform for Tribe Gaming.
Sabina Ahmed, the AVP of sponsorships and experiential marketing at AT&T, highlighted the opportunity for Tribe Gaming to connect with fans in new ways through the Mobile Club House. The use of AT&T technology will enhance content creation and gameplay on the go.
The Mobile Club House will serve as Tribe Gaming’s transportation vehicle for esports teams and creators in the U.S. Fans can expect to see it at upcoming events like VidCon, TwitchCon, and SXSW.
Tribe Gaming, founded in 2017, has established itself as a key player in the global mobile esports market. By focusing on the Western market, Tribe has attracted leading creators and built a large fan base. Initiatives like the mobile RV will further expand their reach and engagement with fans.
Currently, Tribe Gaming competes in popular mobile games such as Brawl Stars, CoD Mobile, Clash Royale, and Clash of Clans. The organization also boasts a roster of over 20 creators, including well-known figures like OJ, Lex, and Ferg.
