There has been a growing discussion on Threads about an exodus from X to Meta’s Threads, with many users reporting an increase in new users and friends leaving X for Threads. Despite the trending hashtags like “Xodus” and “TwitterExodus,” indicating a major user shift, data from app stores and website traffic does not reflect significant changes between X and Threads.
Threads, Meta’s text-focused social network, has shown steady growth since its global launch in July 2023, reaching over 200 million monthly active users. Recent discussions on Threads have noted an increase in users leaving X for Threads, with many users sharing their experiences of the exodus.
The exodus from X to Threads gained traction following Elon Musk’s involvement in U.K. politics, sparking controversy and criticism. While there are anecdotal reports of users abandoning X for Threads, data analysis reveals little to no change in active users or app downloads for both platforms.
Despite the buzz on Threads, data from sources like Sensor Tower and Similarweb show minimal shifts in user engagement between X and Threads. App install data also indicates slight growth for X in some regions, suggesting the exodus may not be as significant as perceived.
Although discussions on Threads about leaving X for Threads may amplify the perceived exodus, it is possible that these conversations are disproportionately represented in the app’s feed. Some users returning to Threads after a break may also contribute to the narrative of the exodus without reflecting in app install data. Meta has not disclosed recent metrics but cited the milestone of 200 million monthly active users during its earnings call.
Threads is not the only platform competing for former Twitter users, as decentralized networks and startups like Mastodon, Nostr, Bluesky, Spoutible, and Spill also vie for user attention.
