- AppMagic data reveals that global mobile games revenue increased by 2.1% year-over-year in the first half of 2024, reaching $40.64 billion.
- The United States led global growth in player spending, with a revenue increase of 12.29% year-over-year in H1 2024, totaling $13.26 billion.
- Games like Monopoly GO!, Royal Match, and Roblox were significant contributors to the industry’s growth in the first half of the year.
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Exciting news – the global mobile games industry has experienced a resurgence in revenue growth during the first six months of the year.
Based on data from AppMagic analyzed by PocketGamer.biz, player spending on games in H1 2024 grew by 2.1% year-over-year to $40.64 billion in gross revenue ($28.4 billion net).
In Q2 2024, revenue increased by 1.7% year-over-year to $19.94 billion, slightly lower than the $20.7 billion in Q1. Player spending in Q1 2024 also saw a 2.5% increase year-over-year from Q4 2023’s $19.96 billion.
A report by market intelligence firm Sensor Tower stated that in Q2 2024, overall player spending for the mobile games market increased by 4% year-over-year, reaching $19.7 billion in revenue for the quarter.
Curious about the sources of industry growth, we utilized AppMagic data for analysis. Please note that these estimates do not include revenue from web shops, third-party Android stores, other third-party marketplaces, advertisements, and non-mobile platforms. All revenue mentioned is gross player spending – net revenue is provided by AppMagic.
Western Market Highlights
In the first half of 2024, ‘Tier-1’ Western countries including Australia, Canada, France, Germany, the United Kingdom, and the United States, observed a revenue increase of 9.7% year-over-year to $17.49 billion.
These countries collectively experienced a 0.78% growth in revenue for the full year of 2023. Prior to a revenue decline of 8.51% in 2022, these countries had witnessed a combined growth of 11.93% year-over-year in 2021.
During Q2, revenue grew by 8.73% year-over-year to $8.68 billion. Player spending in these countries has been on the rise for the last four quarters, with increases of 10.68% in Q1 2024, 4.48% in Q4 2023, and 2.5% in Q3 2023.
