Apple Intelligence, the new AI capabilities introduced by Apple in iOS 18, is revolutionizing the way we interact with apps. The traditional App Store model is facing challenges from regulations, while AI assistants like ChatGPT are making it easier for users to perform tasks with simple queries.
The future of apps and the significant revenue they generate for Apple is being shaped by Apple’s AI strategy. Apple Intelligence offers a set of basic capabilities and is now being integrated with Siri to enhance app functionality.
At the Worldwide Developers Conference (WWDC), Apple showcased new features that allow apps to interact more seamlessly with Siri and Apple Intelligence. This includes Siri’s ability to access and execute actions within apps without additional developer input.
Developers can now leverage Apple Intelligence in their apps, starting with specific categories like Books, Browsers, Cameras, and more. Apple is expanding the App Intents framework to enable users to interact with Siri within apps, simplifying navigation and enhancing user experience.
Users can now engage with their apps using Siri’s voice commands, making the process more intuitive and natural. Developers can focus on optimizing app functionality for Siri, enabling users to perform tasks effortlessly.
Apple’s new AI architecture also benefits third-party developers, offering features like visual search and integration with OpenAI. Users can seamlessly access chatbots and search engines through Siri, enhancing the overall app experience.
While these advancements are promising, the full potential of Apple Intelligence may take time to realize. Early versions of iOS 18 showcase some limitations in functionality, but continuous improvements are expected in the future.
