Phone companies are constantly striving for attention, and innovative designs play a key role in this quest. OnePlus, known for its unique concepts, is bringing back metal in phone design with the launch of the OnePlus Nord 4 on July 16.
In a recent discussion with OnePlus President and COO Kinder Liu, we got insights into the exciting aspects of the new design and the company’s commitment to achieving the “best-ever fluency” on its devices.
First, let’s talk about that design
The return to metal in phone design evokes a sense of nostalgia for the era when metal-bodied phones were prevalent. The choice of material was inspired by the durability, beauty, permanence, and strength that metal brings. Unlike glass or plastic, metal phones are more resistant to damage and perform better in heat dissipation, crucial for tasks like gaming.
Liu explained the shift from metal to glass in phone design was driven by the need to accommodate more antennas for technologies like 5G, which metal bodies interfered with. However, advances in antenna design and strategic placement in the Nord 4 have allowed OnePlus to bring back metal without compromising signal strength.
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OnePlus has also implemented innovative design features like microscopic ridges and plastic inserts to reinforce signal strength and achieve a smooth metal finish without compromising function.
A new record for OnePlus software updates
Aside from the design, the OnePlus Nord 4 offers the longest-ever software support package from OnePlus, with four years of Android updates and additional feature support for up to six years, surpassing previous OnePlus models.
The device undergoes rigorous testing, including a 72-month fluency test to ensure smooth performance and battery longevity throughout its lifespan. OnePlus’s focus on both hardware and software longevity sets a new standard in the industry.
OnePlus’s meticulous approach to design and performance guarantees that the Nord 4 will remain as efficient and reliable after years of use, setting a new benchmark in smartphone longevity. The emphasis on quality and durability reflects OnePlus’s commitment to delivering exceptional user experiences.
