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Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine outlines five essential factors to consider when exploring alternative options following the recent ruling in Epic v. Google.
The recent legal ruling in the Epic v. Google case on October 7th has marked a critical turning point in the app economy. This decision loosens Google’s control and opens up opportunities for developers to seek alternative solutions, particularly in terms of payment systems, outside of Google’s realm.
To navigate this new landscape, developers need to evaluate alternative options carefully. Here are five key factors to keep in mind:
1) Payments: Unify Without Compromise
Exploring payment solutions beyond Google offers flexibility in pricing and revenue share. However, developers must ensure a smooth user experience and consider factors like regional differences and impact on attribution and reporting.
2) UA: Focus on Paid Media and Growth Tools
Paid UA tools are essential for app growth. Look for stores that support essential UA tools and offer opportunities for experimentation to optimize user acquisition strategies.
“The future is about building a system that supports developers in every aspect, from growth to global reach.”
Matt Tubergen
3) Trust: Prioritize Safety and Privacy
Trust, safety, and privacy measures are crucial in alternative app stores. Evaluate how these stores protect user data and provide a secure user experience.
4) User Experience: Seek Engaging Features
Look for stores that offer a seamless user experience with engaging features to encourage user loyalty and repeat app usage.
5) Global Scale: Look for Organic Growth Potential
Consider alternative stores that have the potential for global reach through organic growth, such as partnerships with carriers and OEMs.
The Path Forward: Building a Better Ecosystem Together
This ruling signals a positive shift in the app ecosystem, but developers need to actively shape the future by evaluating their options carefully. Stay prepared and focus on building a system that supports developers in all aspects of app growth and distribution.
