Breaking the silence, Procreate speaks out against generative AI in the creative field.
While many have observed the tumultuous landscape of generative AI in a mix of excitement and disappointment, few have voiced their thoughts as candidly as Procreate. The popular drawing app, led by CEO James Cuda, has taken a firm stand against the integration of generative AI features.
In a daring move, Cuda publicly expressed his disapproval of the technology, stating, “We’re never going there. Creativity is made, not generated.” This bold statement reaffirms Procreate’s commitment to human-driven creativity over automated processes.
Despite uncertainty about the future, Procreate remains resolute in their decision to steer clear of generative AI. This principled stance sets them apart from industry giants like Microsoft, Adobe, and Apple, who are actively embracing AI-driven solutions in creative endeavors.
Procreate’s declaration has sparked discussion and polarized opinions, but it undeniably displays a rare display of conviction within the tech community. Whether this stance will lead to a broader movement against AI integration remains to be seen, but it certainly resonates with their loyal user base.