The Chinese e-commerce app Temu has surpassed Amazon in terms of user engagement times and has become Apple’s most downloaded free app in the U.S. for 2023. Apple recently released an App Store feature highlighting the top iPhone apps of the year, indicating a shift towards downloads from Chinese-based companies compared to U.S. tech giants. Apps like CapCut and TikTok from China’s ByteDance now hold prominent positions in the top 10 list.
On the other hand, U.S. tech giants like Meta and Google experienced a decline in their app rankings this year. This change in consumer behavior might suggest that U.S. tech giants are reaching a market saturation, while apps from Chinese firms are gaining traction, particularly among younger users. Temu, which offers in-app games and competitive prices, has emerged as a top app along with other Chinese apps, pointing towards the increasing popularity of Chinese apps in the U.S.
Furthermore, the top lists for paid apps and games illustrate the dominance of smaller developers and useful productivity tools in a different market segment. Among the free games, both last year’s winners and new additions made it to the top rankings, reflecting the ever-changing landscape of the app and game market.
