Renowned tech YouTuber Marques Brownlee, also known as MKBHD, has transitioned from being just a reviewer to a creator with the launch of his new app, Panels. The app offers high-quality digital wallpapers curated personally by Brownlee from talented artists, but it comes with a price. Users who want access to high-resolution wallpapers without ads need to subscribe for $50 annually or $12 monthly.
With nearly twenty million YouTube subscribers, Brownlee wields significant influence in the tech industry. Despite being criticized for the downfall of companies like Fisker and Humane due to negative reviews, his assessments were generally valid, citing serious flaws in the products. Fans had high expectations for his app launch given his reputation as a discerning tech reviewer.
The timing of the Panels app launch couldn’t have been better, coinciding with Apple’s release of the iOS 18 update focusing on screen customization. However, the app’s pricing has sparked some criticism, especially for those unwilling to pay for wallpapers. The app does offer ad-supported lower-resolution images for free, but this approach may not align with Brownlee’s values.
One positive aspect of the app is its support for digital artists by offering a platform for earning income. Brownlee ensures a 50-50 split in payments with artists, aiming to create a market for unique wallpapers. While concerns about data privacy have been raised, Brownlee promptly addressed them by acknowledging and rectifying the disclosure issues and adjusting ad frequency in the app.
Despite the criticisms, users can access some free wallpapers from Panels, albeit at lower resolutions. The app’s potential to revolutionize the wallpaper market remains to be seen, with Brownlee’s dedication to building in public and incorporating feedback akin to his approach to YouTube content.
