Team Liquid, a prominent global esports organization, has recently announced a strategic partnership with Shikenso Analytics, a German company known for its expertise in data analysis and performance metrics.
Image Credit: Shikenso Analytics/Team Liquid
Team Liquid and Shikenso Analytics: Enhancing Partnerships with Data
The collaboration between Team Liquid and Shikenso Analytics aims to optimize partnerships across streaming and social channels by leveraging advanced performance metrics and data analysis. This strategic initiative will reinforce Team Liquid’s position as a leading esports organization with competitive teams operating globally.
Jason Lucas Luijckx, Director of Partnerships EMEA at Team Liquid, emphasized the significance of partnering with a company that understands the esports and streaming industries. He highlighted the utilization of reliable data and suitable methodologies to assess the value of assets, ultimately enhancing campaign effectiveness for partners.
Shikenso’s Industry Expansion
Shikenso Analytics has experienced substantial growth in the past few years, securing partnerships with renowned esports teams like G2 Esports, Fnatic, GIANTX, and Ninjas in Pyjamas. The company is also known for its comprehensive analysis and insights on esports partnerships, exemplified by its Esports Radar reports, which offer valuable sponsorship, audience, and viewership data.
Established in 2000, Team Liquid is a prominent professional esports organization with a multi-regional presence and competitive teams across various titles. In addition to its partnership with Shikenso, Team Liquid has collaborations with industry leaders such as Alienware, Honda, and Secretlab.
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