Introducing Gaming For Good, a groundbreaking book by Jude Ower MBE, Founder & CEO of Playmob, and Mathias Gredal Nørvig, CEO of SYBO. This book sets out to empower games publishers and developers to align with environmental goals and engage their vast gaming audience in the crucial fight against climate change.
Gaming For Good features exclusive interviews and insights from industry giants such as Phil Spencer, John Hanke, Robert Antokol, Rob Small, and Tamzin Taylor, providing a comprehensive guide on how the gaming industry can make a positive impact.
How did the collaboration for the book come about?
Mathias: Our shared passion for positive change led to the inception of Playing For The Planet Alliance. Collaborating with Jude and bringing our unique perspectives to the table was a natural step towards inspiring action within the gaming industry and beyond.
Jude: We conducted extensive research and interviews to present a diverse range of voices and insights, combining our expertise to deliver a powerful message that resonates with both industry insiders and gamers alike.
What is the core message behind the book?
Mathias: Gaming has the potential to drive meaningful change on a global scale. By integrating sustainability into game development and engaging players in environmental initiatives, the industry can make a real impact on climate action.
Jude: We aim to inspire both game developers and players to embrace eco-friendly practices and use their platforms for the greater good. Our book serves as a catalyst for actionable steps towards a greener future.
Why is the gaming industry leading the charge in environmental consciousness?
Mathias: With a worldwide audience and unprecedented reach, the gaming industry has a unique opportunity to influence positive behaviors and raise awareness on pressing environmental issues. By weaving sustainability into gaming narratives, we can inspire real-world change at a global scale.
Jude: The interactive nature of gaming allows for immersive storytelling and collaborative problem-solving, making it a powerful tool for advocating sustainability and driving social impact.
How can game studios implement eco-friendly practices?
Jude: Understanding and reducing the carbon footprint is a crucial first step. Game studios can optimize their operations, engage in green initiatives, and integrate eco-conscious elements into game design to promote sustainability.
Mathias: By prioritizing socially responsible features and making incremental changes, studios can lead by example and inspire positive action within the gaming community.
What’s next for SYBO and the industry as a whole?
Mathias: SYBO remains committed to sustainable practices and is continuously exploring innovative ways to integrate environmental initiatives into gaming experiences. The industry as a whole has the potential to drive significant change by setting new standards for eco-conscious gaming.
What do you hope readers will take away from Gaming For Good?
Jude: Our goal is to spark action and inspire meaningful change within the gaming industry and beyond. We encourage readers to embrace sustainability, engage in eco-friendly practices, and leverage the power of gaming for positive impact.
How can studios join the Playing For The Planet Alliance?
Jude: Studios interested in joining the alliance can reach out to us for guidance and support in implementing eco-friendly strategies and initiatives. Together, we can drive collective action and make a tangible difference in the fight against climate change.
Don’t miss out on this transformative book, Gaming For Good by Jude Ower and Mathias Gredal Nørvig, now available for purchase. 50% of profits are donated to green projects via PlanetPlay to offset the book’s carbon footprint.
