Introducing Gaming For Good, a groundbreaking book authored by Jude Ower MBE, Founder & CEO of Playmob and Mathias Gredal Nørvig, CEO of SYBO that presents a compelling call to action for game makers to leverage their influence in combating climate change.
The highly-anticipated book features impactful interviews and actionable insights from prominent industry leaders such as Phil Spencer, John Hanke, Robert Antokol, Rob Small, and Tamzin Taylor.
In a recent discussion with the authors, they shared their inspiration for the book and the valuable insight it provides. Ower and Nørvig delve deeper into the proactive environmental stance of the games industry, the concept of ‘green nudges,’ and the Playing For The Planet Alliance’s impact on the movement.
It’s clear that Gaming For Good is more than just a book – it’s a catalyst for change, inviting companies to join the cause and spearhead initiatives for a greener, more sustainable future. The authors emphasize that companies can take small and continuous steps towards environmental consciousness, attributing the rise of eco-friendly concerns in the industry to the current critical mass and momentum.
They also shed light on the potential that the games industry has in leading a transformative narrative towards a more sustainable world. Ower and Nørvig urge companies to take a proactive role in implementing eco-friendly practices, from optimizing energy usage to reducing carbon footprints, and emphasize the critical value of player involvement in driving these initiatives forward.
The book has gained significant traction since its release, emerging as a leader in both the gaming and interactive computing categories. Notably, 50% of the book’s profits are pledged for donation to green projects through PlanetPlay, effectively offsetting its carbon footprint.
For individuals seeking real and actionable change, the book offers a wealth of insights and guidance. It not only highlights the instrumental role of the games industry in promoting environmental stewardship but also serves as a comprehensive guide for anyone seeking to make a meaningful impact.
To secure a copy of Gaming For Good and contribute to the movement, it is available for purchase here.
