The Sustainable Games Alliance, a non-profit cooperative of game companies and trade associations, has formally announced its launch with the goal of making games the most sustainable form of entertainment on the planet.
The Sustainable Games Alliance creates specific and actionable ways to measure, understand, and reduce the footprint of the global games industry, designed for the needs of people who make games.
“Games are the defining entertainment medium of the 21st century and a huge industry generating almost $200 billion in annual revenues, and we believe the industry can and should also lead on sustainability,” said Jiri Kupiainen, former Disney vice president and serial gaming entrepreneur with over 20 years of experience in the industry. “We’re seeing strong demand to act from players, employees, and regulators, and many companies want to do the right thing. By working together, we can coordinate and enable definite, specific action that’s based on the latest data and leading research.”
Kupiainen is the chairperson and co-founder of the SGA. I interviewed him about the nonprofit.
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As one of its key initiatives, the Sustainable Games Alliance is developing a free, open, and global industry standard for sustainability reporting for companies that develop, publish, or operate games.
“Gaming is one of the world’s leading industries in terms of metrics and data, and so it’s in a unique position to leverage all that also in sustainability,” said Ben Abraham, author of “Digital Games After Climate Change” and one of the leading researchers globally working on games and sustainability.
SGA is developing the standard working closely with its members to simplify compliance with key regulations such as the European Sustainability Reporting Standards (ESRS) and the EU’s Corporate Sustainability Reporting Directive (CSRD).
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