SuperScale, a specialist tech company and game management partner, has recently released a new ebook aimed at supporting mobile game developers. Titled “From organic success to long-term revenue,” this ebook builds upon their previous ‘Good Games Don’t Die’ white paper. It provides actionable insights and knowledge to help developers maximize their organic strategies, including regional pricing, in-app purchase segmentation, and optimization of “waterfall zones.”
Striking a Balance
The ebook suggests that free-to-play mobile games benefit most from rewarded ads that incentivize players to watch for a small reward, which should be tied to the core loop or progression. However, developers must be cautious about giving out too many rewards, as it could impact future revenue. Similarly, interstitial ads require a balance between churn and ad impressions to maintain retention rates without negatively impacting revenue.
SuperScale also recommends segmenting players by showing interstitial ads to non-paying players and those who do not engage with rewarded ads.
Ensuring Longevity
In a gaming landscape where many mobile games fail to reach the three-year mark, proper monetization strategies are essential. The ebook advises developers to identify the most valuable monetization features that align with the game design and implement them gradually. Strategies within in-app purchases, such as pricing, special offers, and presentation, can enhance revenue without compromising retention.
Unlike quick revenue surges from celebrity endorsements, organic strategies aim to provide mobile games with sustainability and longevity. SuperScale’s CEO, Ivan Trancik, emphasizes the importance of exploring revenue opportunities in the evolving mobile gaming industry.
