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AppLovin today released its second yearly report on Performance-Driven Ad Trends, in which it illuminates some of the most successful ad strategies and trends in 2023. According to the report, generative AI shows promise as a creative tool, while effective ad trends include genre-bending in mobile games, creative metaplay and gamification (even for products that aren’t video games).
Jessica Dolan, SparkLabs’ creative director, said in an interview with GamesBeat, “For SparkLabs, incorporating a variety of AI tools into our production workflow has been a game changer. And while these tools have greatly helped us become more efficient with creative concepting, asset generation, and video editing, a human perspective is still needed to determine what will connect with customers in an authentic way.”
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Successful ad strategies of the last year
As part of its report, AppLovin also covers successful trends in ad campaigns from the last year. In 2023, these include “genre-bending,” or borrowing gameplay mechanics from other genres to create new material for one’s own game. AppLovin also found that gamification in ads drove higher engagement even in ads for non-game products.
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