Sporty Group, a global sports and betting entertainment company, has expanded its reach into the gaming industry by acquiring Sociable Soccer.
Sociable Soccer, the brainchild of legendary game designer Jon Hare, known for creating the Sensible Soccer franchise in the 1990s, is hailed as one of the finest soccer video games of all time. Featuring fast-paced arcade soccer action and over 12,000 FIFPro soccer players, Sociable Soccer provides a unique alternative to traditional football games.
Sociable Soccer is gaining traction on Steam and Nintendo Switch, with plans for releases on Xbox and PlayStation later this year.
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Jon Hare has a proven track record of designing hit games, with 11 titles reaching No. 1 during his career, including chart-topping soccer games across four decades. He initiated the Sociable Soccer project and continues to lead its development, focusing on game design and product management with the support of Sporty’s resources.
Sporty Group, with a mission to provide entertainment platforms for everyone, boasts a team of over 1,000 people and engages millions of daily users worldwide. SportyBet, its flagship betting and gaming brand, is among the most visited platforms globally.
Sporty Group also owns SportyTV, a free-to-air channel showcasing premium sports in Nigeria and Ghana. Sporty.com, their sports app, offers news, live scores, and social features, supplementing the group’s entertainment suite.
Jon Hare stated, “I am proud of my games legacy and am excited to partner with Sporty Group to continue creating best-selling games. The competitive landscape of game development has evolved, making it essential to have a strong partner like Sporty to reach a wider audience.”
Gregory Parsons, VP of Business Development at Sporty Group, expressed enthusiasm for the future of Sociable Soccer and the collaboration with Jon Hare’s team, signaling a promising journey ahead.
Parsons shared, “The addition of Sociable Soccer to our entertainment business presents an exciting opportunity for diversification. We are committed to creating engaging experiences for our users and see great potential in this partnership.”
