- Sporty Group, the masterminds behind the renowned SportyBet, SportyTV, and Sporty.com brands, have now entered the world of video games with the acquisition of Sociable Soccer.
- This strategic move marks Sporty Group’s first step into the gaming industry, with Hare’s Sociable Soccer being the chosen vessel.
Jon Hare, the creator of the beloved Sensible Soccer series from the 1990s, has developed Sociable Soccer, a modern-day action arcade football game sponsored by FIFPRO. Sensible Soccer, a classic that revolutionized football gaming, paved the way for Sociable Soccer to offer thrilling gameplay on current platforms such as PC, Mac, and mobile devices, with plans for Xbox and PlayStation releases later this year.
The Sporty Group, widely known for their popular betting and gaming platform SportyBet, caters to millions of users in 10 countries across three continents. In addition to SportyBet, they also operate SportyTV, a free-to-air TV channel broadcasting live sports events like the Premier League to Nigeria and Ghana, and Sporty.com, a comprehensive sports app providing news, scores, and social features.
With the acquisition of Sociable Soccer, a game designed by the legendary Jon Hare, Sporty Group aims to broaden its horizons and venture into the dynamic world of video games.
A Star Player in Game Development
Jon Hare, a veteran game designer with 11 chart-topping games under his belt, has been a key player in the gaming industry for decades. His dedication to producing top-notch football games has earned him a stellar reputation, with the Sociable Soccer project being his latest endeavor. Hare expressed his excitement about joining forces with Sporty Group, a move that will allow him to focus on game development while leveraging the resources and vision of the company.
“In today’s competitive game development landscape, it’s crucial to have strong support behind you. Partnering with Sporty Group gives us the opportunity to create hit games for a wide audience and explore new platforms,” Hare shared.
Advancing to the Next Level
Gregory Parsons, Vice President of Business Development at Sporty Group, emphasized the strategic importance of adding a football video game to their portfolio. After exploring various options in the gaming sector, the partnership with Jon Hare and his team felt like a perfect match. Parsons envisions a bright future for Sociable Soccer within the Sporty ecosystem, viewing this collaboration as just the beginning of a promising journey.
