David Philippson is a respected privacy expert, evangelist, and prominent member of the adtech community. As the founder and CEO of Dataseat, now part of Verve Group, Philippson has made significant contributions to the industry.
He has a successful track record, having founded Ad-X tracking, which was acquired by Criteo in 2013. Additionally, during his four-year tenure at Criteo, Philippson assumed various roles, including GM of mobile solutions, where he was instrumental in building the company’s in-app retargeting business.
Philippson is also known for his active involvement as a commentator, advisor, and investor in numerous ad-tech and gaming startups. As a speaker at Pocket Gamer Connects London, he will address the impact of Apple’s privacy changes on the mobile industry in 2024, emphasizing the importance of SKAN for iOS campaign measurement.
PocketGamer.biz: Please give us a summary of what you’re speaking about and why it’s important.
David Philippson: In my presentation, I will delve into Apple’s recent privacy changes and their projected impact on the mobile industry in 2024. I will discuss the implications of privacy manifests and the crucial role of SKAN in iOS campaign measurement, as well as utilizing SKAN features for effective data optimization decisions.
What company do you most admire in the mobile games world?
AppLovin. I’ve always admired their impressive growth trajectory and the self-reliance in building a valuable company with minimal external funding.
What is the single biggest challenge facing the mobile games industry today?
From an adtech perspective, the primary challenge is effectively reaching consumers in a privacy-first environment where traditional targeting and attribution methods are no longer viable.
What leaders/pioneers in games do you find inspiring?
I find inspiration in entrepreneurs, thought leaders, and innovators in mobile gaming adtech such as Eric Seufert from Mobile Dev Memo, Adam Foroughi of AppLovin, and Gadi Eliashiv from Singular.
Is hypercasual gaming here to stay?
While hypercasual gaming has seen a decline, the demand for quick, engaging games will persist. However, the space has shrunk, affected by changing consumer demands and lower monetization due to factors like ATT.
What do you enjoy most about working in the mobile games industry?
The dynamic and innovative environment along with the opportunity to connect with talented individuals. The industry has enabled me to build strong relationships and meet incredible people.
What’s the best piece of advice you’ve ever received that you can pass on to others?
Take the first step. While the journey of entrepreneurship is challenging, it often leads to success. It’s important to take calculated risks and pursue your passions.
Can people get in touch with you at the event? What sort of people would you like to connect with?
App advertisers interested in UA solutions and those seeking mentorship or advice for entrepreneurship. Feel free to DM me at david@dataseat.com.
What is one way attendees can prepare for your discussion?
Prepare practical questions related to SKAN configurations and its potential challenges. Bring your experiences and inquiries regarding SKAN for a fruitful discussion.
Meet David Philippson at PG Connects London
Attendees at PG Connects London will have the opportunity to engage with David Philippson in panel debates and schedule meetings through MeetToMatch, connecting with industry decision-makers. The event offers a comprehensive conference schedule and various networking opportunities to enhance business skills.
