Simon Cohen / Digital Trends
Sony is rebranding its flagship TVs and soundbars under the Sony Bravia brand for simplicity. The new 2024 Bravia lineup includes the Bravia 9, Bravia 8, Bravia 7, and Bravia 3 TVs, along with the Bravia Theater soundbars like the Bravia Theater Bar 9, Theater Bar 8, Theater Quad, and the Theater U neckband speaker.
This rebranding also brings new designs, features, and higher prices. Preorders for these products will be available soon, with shipping dates yet to be announced by Sony.
Digital Trends recently attended an event in Culver City, California, where they got a preview of the 2024 Sony Bravia Theater lineup.
Sony Bravia Theater Quad, $2,500
The Sony Bravia Theater Quad replaces the HT-A9 model with a new design featuring thin, flat, fabric-grille squares that are easier to wall-mount. Priced at $2,500, it offers upgraded features and a more advanced driver setup compared to its predecessor.
Each Quad speaker features 16 drivers for enhanced performance and immersive sound. Sony’s technology like Sound Field Optimization and 360 Spatial Sound Mapping ensures a high-quality audio experience.
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