Experience the new era of Sony with the introduction of its 2024 TV lineup. Embracing a simplified naming convention, each new model is now referred to as “Bravia,” with a single digit indicating its place in the lineup.
This naming convention extends to Sony’s 2024 soundbars, encouraging buyers to pair their new Bravia TV with a matching Bravia Theater soundbar.
Leading the pack is the Bravia 9, a 4K mini-LED flagship model joining the ranks of the QD-OLED A95K and 8K mini-LED Z9K as Sony’s top-tier offerings. Other models in the lineup include the Bravia 8, Bravia 7, and Bravia 3.
Sony’s premium and mid-tier models will initially feature a mix of existing and new Bravia-named TVs, with plans for a complete transition to the Bravia lineup in the future.
Preorders for select models begin on April 17, with delivery timelines yet to be announced.
Despite the new names, these TVs represent the next generation of Sony’s previous models. All new Bravia models boast a Google TV interface with Google Assistant, access to the Sony Pictures Core app, and support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X. Additionally, they feature Sony’s Game Menu and PlayStation 5-exclusive technologies like Auto HDR Tone Mapping and Auto Genre Picture Mode. Chromecast built-in, Apple AirPlay 2, and Apple HomeKit support are also standard across all new Bravia models.
At the launch event, Amazon Prime Video’s B.A. Winston announced that the Bravia 7, 8, and 9 models will introduce the Prime Video Calibrated mode, offering enhanced picture settings for various content, including live sports, a first in automatic calibration for this content type.
Here’s a breakdown of the lineup:
2024 Sony Bravia 9 (mini-LED)
- 85-inch, $5,500
- 75-inch, $4,000
- 65-inch, $3,300
The Bravia 9, Sony’s flagship 4K TV, introduces quantum dot-enhanced mini-LEDs and the XR Backlight Master Drive for a brighter image with up to 4,000 nits. The XR Processor ensures optimal picture quality control.
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The Bravia 9 boasts 325% more dimming zones and is 50% brighter than its predecessor, the 2023 X95L. Priced at $5,500 for the 85-inch model, it offers improved performance at a premium over previous models.
Additional features include better off-angle viewing with X-Wide Angle technology, X-Anti Reflection to reduce screen glare, full HDMI 2.1 support, Acoustic Multi-Audio+, and new Voice Zoom 3 AI dialogue enhancer.
New advancements on the Bravia 9 include a four-way adjustable stand and support for spatial audio formats like Dolby Atmos and DTS:X, along with compatibility with Sony’s 2024 Bravia Theater soundbars for an enhanced audio experience.
2024 Sony Bravia 8 (OLED)
- 77-inch, $3,900
- 65-inch, $2,800
- 55-inch, $2,000
The Bravia 8, featuring a WOLED panel, blurs the lines between Sony’s underlying TV technologies, offering Acoustic Surface Audio+ and full HDMI 2.1 support. It also includes new Voice Zoom 3 technology and the versatile four-way stand configuration.
2024 Sony Bravia 7 (mini-LED)
- 85-inch, $3,500
- 75-inch, $2,800
- 65-inch, $2,300
- 55-inch, $1,900
The Bravia 7, an advanced mini-LED TV offering full-array local dimming and XR Clear Image upscaling, serves as Sony’s second-best LED TV. It features full HDMI 2.1 support, Acoustic Multi-Audio with Voice Zoom 3, an ATSC 3.0 tuner, and the four-way stand design.
2024 Sony Bravia 3 (LED)
- 85-inch, $1,800
- 75-inch, $1,300
- 65-inch, $1,000
- 55-inch, $850
- 50-inch, $700
- 43-inch, $600
Introducing the entry-level Bravia 3, with Sony’s renowned 4K HDR X1 processor and 4K X-Reality Pro upscaling. Offering a high-quality viewing experience with gaming features like ALLM, it also supports various audio formats and HDR technologies.
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