Amrita Saigal has seen remarkable success since her last interview with TechCrunch regarding her innovative disposable diaper company, Kudos. In 2021, Kudos made headlines with a $2.4 million seed raise as the first disposable baby diaper brand to use 100% cotton instead of plastic. Since then, the company has achieved several milestones, including winning a prestigious innovation award in the personal hygiene industry, securing a deal on “Shark Tank,” and selling over 20 million diapers in just one year.
Building on this success, Saigal is proud to announce a new round of funding totaling $3 million, with support from investors like Precursor Ventures, Xfund, and Oversubscribed Ventures. The growing demand for sustainable products that are safe for both children and the environment has been a driving force behind Kudos’ popularity. Saigal emphasized that Kudos remains unique in using 100% cotton in their diapers, avoiding harmful chemicals found in plastic-lined alternatives.
As a new mom herself, Saigal recognizes the importance of offering eco-friendly alternatives to traditional diapers that contribute to landfill waste. She believes that companies like Kudos are paving the way for a more conscious consumer culture, where natural materials can compete with plastic on cost and effectiveness.
With a focus on innovation and sustainability, Kudos has raised a total of $6.2 million to date, with plans to expand their product range and customer base. The company’s dedication to reinventing traditional diaper technology has resonated with investors and parents alike, who appreciate the health and environmental benefits of Kudos’ products.
Looking ahead, Saigal envisions a future where Kudos offers compostable diapers and potentially expands into the adult diaper market. She advocates for more regulation in the industry to promote eco-friendly practices and hopes to inspire a global shift towards sustainable diaper options.
