Turtle Beach has announced the discontinuation of the Roccat brand, a popular PC gaming brand that it acquired in 2019 for $19 million. With a 20-year legacy starting in Germany, Roccat has established itself as a notable player in the peripherals market, endorsed by prominent figures like Dr Disrespect and other content creators.
Despite retiring the Roccat brand, Turtle Beach will continue to offer the product line, integrating Turtle Beach branding. This decision aims to consolidate the brand identity and strengthen Turtle Beach’s presence in the market, without affecting the availability of devices like the Kone gaming mice and Vulcan keyboards.
Evolution of Turtle Beach
Image Credit: Roccat
In recent developments, Turtle Beach has also acquired PDP, a renowned gaming accessories manufacturer, for $118 million. Founded in 1975, Turtle Beach originally focused on music and editing tools before transitioning to gaming peripherals, ultimately becoming a key player in the industry by the 2010s.
While Roccat has maintained its popularity among streamers and esports enthusiasts, Turtle Beach’s expertise lies in producing top-quality gaming headphones. As Turtle Beach moves forward with a consolidated brand strategy, fans can expect to see the continuation of their favorite Roccat products alongside Turtle Beach’s innovative gaming accessories lineup.
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