Dave Baszucki, CEO of Roblox, set the ambitious goal of reaching 10% of the global gaming market’s revenue and acquiring a billion daily active users.
At the ongoing Roblox Developers Conference in San Jose, California, Baszucki outlined the company’s strategy for achieving this goal through three key areas: assisting creators, bringing people together to amplify their creations, audience, and businesses.
Specifically, Roblox aims to have 10% of all gaming content revenue flow through the Roblox ecosystem, benefitting the community of creators within.
Baszucki also introduced ‘Party’, a feature to facilitate friends playing games together easily. Additionally, the company unveiled a new incubation project for developing a 3D foundational model powered by generative AI creation within the platform.
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In addition, Roblox is introducing new opportunities for creators to monetize their content, such as commerce integration, higher revenue share for paid access experiences, and a Creator Affiliate Program to incentivize user growth on the platform.
The Roblox conference in San Jose will bring together developers, artists, brands, and influencers from the global creative community to explore new products and features aimed at driving the company towards its ambitious targets.
Huge numbers
The conference showcased Roblox’s significant growth, with 79.5 million daily active users as of June 30, 2024, engaging with the platform from worldwide locations.
Amidst the impressive statistics, Roblox continues to address safety concerns for its users while enhancing accessibility and communication features on the platform.
The article also delves into Roblox’s revenue growth, engagement statistics, developer payout, and the company’s commitment to providing a safe and thriving ecosystem for its global community.
Roblox’s continuous innovation and growth are driving the company towards becoming a significant player in the global gaming market, with a strong focus on community building, content creation, and revenue distribution for its creators.
Bringing people together
Roblox’s focus on enhancing social experiences is evident in its ‘Party’ feature, enabling friends to play games and communicate seamlessly on the platform.
The company’s commitment to community building extends to empowering developers to engage with and manage their communities more effectively through features like Roblox Communities and Forums.
Roblox’s dedication to search and discovery is highlighted through algorithmic improvements, providing users with more diverse content and enhanced marketing opportunities for developers.
Organic music discovery
Roblox introduces new music discovery features, such as What’s Playing and Music Charts, to facilitate immersive music experiences and artist interaction within the platform.
The integration with music distribution service DistroKid offers eligible artists a platform to share their music on Roblox, enhancing their reach and engagement with the community.
Scaling creation and access
Roblox is enhancing its technology to support performance, creation, and safety within the platform.
The article discusses Roblox’s innovative infrastructure improvements aiming to enhance performance, quality, and user experience, including advancements in frame rate optimization, app launch time, and reduced crashes.
Additionally, Roblox is developing cutting-edge technology named Harmony to optimize engine streaming and client-side balancing for improved performance across devices.
Generative AI
Roblox has initiated an AI incubation project to enable generative creation on the platform, allowing for real-time creation integrated with gameplay through the power of generative AI.
The company is committed to ensuring safety and civility on the platform while enhancing the capabilities of its developer community through generative AI.
Helping creators build their businesses
