- “Roblox is just scratching the surface of its opportunity on its own platform..”
Roblox has appointed Jerret West as its new Chief Marketing Officer and Head of Market Expansion.
West recently announced on LinkedIn that he has started his new role at Roblox. In this position, he will be overseeing the company’s marketing and creative teams, with direct reporting to founder and CEO David Baszucki.
With West’s experience leading global teams, Roblox aims to drive international growth. Additionally, he will be responsible for managing Roblox’s brand partnerships.
Expanding to new horizons
West expressed his excitement about joining Roblox by stating, “Roblox is just scratching the surface of its opportunity on its own platform and in connecting to people around the world. It is THE place where generations growing up in the digital world meet daily to enjoy millions of immersive experiences together.”
He added, “As a marketer, this is an amazing place to storytell and connect all kinds of content to a huge and growing community. I can only imagine what content we’ll bring to the platform as we grow around the world.”
Prior to joining Roblox, West held the position of CMO of Xbox and Corporate Vice President of Microsoft Gaming since December 2019. He also had significant marketing roles at Netflix, where he played a key role in launching and expanding the platform in over 40 countries across Europe and Asia Pacific.
