Getting users to download your app is just the beginning. To achieve sustainable growth, game studios need to focus on strategies that keep users engaged for the long term rather than just a few days.
Faith Price, the director of growth marketing at DoubleDown Interactive, a prominent social casino and mobile games studio, is a pioneer in this approach. In this episode, she shares how she leverages lifecycle marketing to prolong the lifespan of DoubleDown’s 13-year-old app, and provides valuable tips that can be applied to any gaming app.
Price discusses her testing methodologies and routines, and outlines three steps that anyone can take to adapt and thrive during industry challenges.
Key Points Covered:
00:00 – Introduction
01:50 – Identifying features that attract and retain users
05:36 – Optimizing timing and testing messaging and community engagement
11:26 – Insights into testing routines
12:31 – Strategies for reinventing your gaming approach
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