In order to attract high-value players and improve their ranking in the app stores, gaming studios need to shift their focus and budget towards providing each user with a customized experience that aligns with their individual player motivations. However, the process of identifying player intent has become more challenging in a privacy-first landscape.
Adam Jaffe, the founder and CEO of Mega Studio, which offers end-to-end gaming services, joins hosts Peggy Anne Salz and Brian Baglow in a discussion about how incentivized traffic is revolutionizing user acquisition and more.
Adam points out that incentivized approaches result in significantly higher retention rates compared to non-incentivized users, providing marketers with valuable insights into player behavior. By understanding why a user downloaded a game, marketers have the ability to create a guided path that users are likely to follow.
The podcast episode covers smart strategies, from finetuning features to maximize long-term user engagement to optimizing ad placement to increase monetization. Additionally, Adam shares advice on aligning product development with marketing and explains why incentivized traffic can provide critical data for studios to optimize their operations.
Key Topics:
00:00 – Introduction
03:15 – The rationale behind gamification
05:44 – Dispelling the biggest misconception about rewarded traffic
09:30 – Exploring the mechanics of incentivized traffic
13:05 – Implementing strategies to maximize monetization
18:16 – Finding the perfect balance with incentivized traffic
24:18 – Leveraging player motivation for optimization
27:08 – The future of incentivized traffic
32:45 – Q&A about favorite games with Adam
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