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Independent podcast network Realm has appointed Peter Levin to its board of advisors to expand into the gaming industry.
Levin, currently the managing director and co-founder of Griffin Gaming Partners, brings with him a wealth of experience from his roles as former president of interactive ventures, games, and digital strategy at Lionsgate, and co-founder and CEO of Nerdist Industries. His background uniquely positions him to bridge the gap between gaming and podcasting.
Realm collaborates with leading entertainment brands like Warner Bros., Netflix, and Marvel to adapt their intellectual properties into podcasts. Their award-winning adaptations include Harley Quinn & The Joker: Sound Mind and Orphan Black: The Next Chapter. In addition to working with globally recognized IP, Realm has experience in building a sizable audience, with their originals translated into 12 languages, reaching listeners in over 200 markets worldwide.
Transmedia adaptations of games have been increasingly popular, with successes in gaming film and TV adaptations like Super Mario Bros. Movie and The Last of Us. Podcast adaptations, however, have been less common. Ubisoft has produced original shows based on its Assassin’s Creed and Far Cry franchises, while Realm has created video game-inspired shows like Ctrl-Alt-Destroy.
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“I’m honored to have Peter involved with Realm. He is extraordinarily talented and has a keen understanding of what it takes to create new fan-favorite properties and experiences. He and I both feel that podcasts are going to play an increasingly critical role in expanding the touchpoints that entertainment companies have with fans,” said Molly Barton, CEO and co-founder of Realm.
Getting games IP into podcasting
Prior to Levin joining, Realm announced a multi-year partnership with IGN to develop, produce, distribute, and monetize podcast titles based on major video game IP. The first show under this agreement is an adaptation of Squanch Games’ High on Life.
“I’m excited to come full circle with my podcast roots and jump into the mix with Molly and the team at Realm. Podcasting has become a ‘must-have’ within the hub and spoke model of creating lasting brand equities. As Realm continues to expand and explore gaming IP, we are ideally positioned to lean in and contribute to their efforts,” said Levin.
In addition to his experience investing in gaming founders, Levin has worked on various gaming adaptations, such as Amazon Studio’s upcoming Fallout series, Lionsgate’s forthcoming Borderlands film, and Candy Crush’s television adaptation for CBS.
Levin joins several other media executives on Realm’s board, including Michael Smith, chief marketing officer for NPR; Russell Binder, president of IP accelerator Striker Entertainment; and Marci Wiseman, award-winning producer and former co-president of Blumhouse TV. Notably, Binder and Blumhouse TV were involved in the Five Nights at Freddy’s film adaptation.
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