Nefta, a privacy-first solutions platform, has unveiled its beta programme for the first time, inviting select developers and publishers to participate at this year’s Pocket Gamer Connects London.
The new Nefta platform aims to provide developers with IAA revenue from opted-out iOS users and is referred to as the “Next generation ad platform”. Powered by machine learning, it integrates premium first-party data monetization with data insights, giving users a comprehensive understanding of a game’s player base.
During the beta program, Nefta will take a personalized approach, working closely with each client to ensure that every game studio maximizes the potential of the platform in a tailored manner. Each new developer joining the program is assigned a dedicated Nefta team that customizes the setup process, allowing for self-iteration once successfully implemented.
Innovative approach
Nefta CEO Geeshan Willink stated, “Our platform overcomes the constraints many face with ATT. With our technology, we deliver unique data insights based on analyzing mapped behavioral data and proprietary signals. We work closely with our pre-selected partners to onboard them, providing support and guidance every step of the way.”
“Soon we’ll be selecting games developers to work with us for the launch of our beta program, and during PGC London we invite developers to sign-up to join our waitlist. We’re very excited to be at PGC London to bring our real commercial solution, to real developers, right now,” added Willink.
Nefta’s adtech solution is specifically designed for a privacy-first world and leverages the latest advancements in machine learning technology to achieve optimal results by utilizing first-party data.
