- The trend of cross-platform gaming is growing, expanding game audiences
- Impact on industry future and development processes discussed
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The games industry is ever-evolving, with new hardware, trends, and games. The challenges keep developers on their toes, catering to changing player preferences.
One emerging trend is cross-platform gaming, offering wider audience reach and revenue potential.
How will this trend impact the industry’s future? Will it become a necessity? Our Mobile Mavens share their insights on the implications of cross-platform gaming.
Mika Patiala
Co-Founder & VP of Business
at Metaplay
PC and console developers are embracing live service games, combining premium initial releases with ongoing content updates for monetization opportunities.
Cross-platform play has become crucial in multiplayer games to maintain a healthy player base across different platforms.
“Developing live service games differs significantly from traditional game development.”
Mika Patiala
While developing live service games involves ongoing efforts post-release, the rise of factors like rising user acquisition costs and market changes is pushing studios to explore multi-platform strategies.
Christian Lövstedt
General Manager
at Midjiwan
Cross-platform expansion has helped in reaching new players and diversifying revenue streams.
Expanding to multiple platforms enhances game visibility and revenue sources.
“Testing platform compatibility is essential before expansion.”
Christian Lövstedt
However, each platform adds complexity to development and testing processes, potentially slowing down feature releases.
It’s crucial to test if a platform fits the game before expanding to avoid unnecessary complications.
Ella Romanos
Commercial Director
at Strike Gamelabs
Catering to player device preferences can enhance gameplay experience and revenue.
Platforms must be chosen strategically based on game compatibility and marketing approaches.
“Supporting more platforms can lead to cross-promotional benefits.”
Ella Romanos
Testing platform compatibility is crucial before expansion to avoid development complexities with no added benefits.
Supporting multiple platforms can offer cross-promotional benefits, enhancing player acquisition and retention.
Yassine Tahi
Co-Founder & CEO
at Kinetix
Cross-platform gaming aims to broaden audience reach and enhance player experience.
Advancements in technology are breaking hardware barriers for seamless multi-platform gaming.
This shift democratizes game access, fostering inclusivity and boosting player engagement.
“Sacrificing game performance is a challenge in cross-platform development.”
Yassine Tahi
However, ensuring consistent performance across diverse platforms can be a limiting factor, particularly for less powerful devices.
Future developments in internet speed and cloud gaming hold promise for a more unified gaming experience worldwide.
Cross-platform gaming facilitates broad audience reach and enhances player experience.
Technology advancements are lowering hardware barriers for smoother multi-platform gaming.
This trend promotes inclusivity in gaming communities, offering seamless gameplay experiences across devices.
“Cloud gaming plays a crucial role in enabling cross-platform experiences.”
Christoper Bell
Cloud gaming provides high-quality gaming experiences regardless of the platform, setting the stage for future advancements in the gaming industry.
Christoper Bell
Engineer
at Stardust
Cloud gaming plays a vital role in enabling cross-platform gaming by offering high-fidelity gaming experiences across devices.
Although cloud gaming has been trying to integrate into the gaming industry, there are challenges to overcome for seamless adoption.
Innovations like Netflix’s mobile gaming catalogue are expanding gaming accessibility, with the potential for more cloud gaming experiences in the future.
Kian Hozouri
COO & Co-founder
at ByteBrew
“Web gaming offers a natural extension for mobile developers.”
Kian Hozouri
Mobile developers are exploring web gaming to further diversify their audience and reach wider player demographics.
The accessibility and low entry barriers of web platforms make them a strategic extension for mobile games, especially in casual gaming genres.
ByteBrew’s support for web game development aims to empower creative teams in achieving their portfolio objectives.
A strategic approach to cross-platform releases in mobile games aims to broaden reach and player engagement.
Developers face challenges in maintaining consistent user experiences across diverse platforms.
“Successful cross-platform launches require significant resources and expertise.”
Brett Nowak
Despite challenges, the benefits of cross-platform launches, such as expanded market reach and player retention, make them a strategic choice for many developers.
