Presented by Xsolla
VentureBeat was on the floor of the Game Developers Conference this year, and GamesBeat writer Jordan Fragan stopped by the Xsolla booth to speak with Berkley Egenes, Xsolla’s chief marketing and growth officer, and Josephine Friday, sales director at Xsolla’s U.S. team. Their focus was on mastering mobile monetization in a still-uncertain market, especially given the recent antitrust actions against major online platforms.
With recent regulations like the EU’s Digital Markets Act and antitrust cases against companies like Apple in the U.S., the mobile game industry is facing a turning point. Xsolla is helping developers navigate this evolving landscape by providing tools for direct-to-consumer marketing and monetization strategies.
Xsolla recently launched a new web shop to empower developers to connect with players and drive revenue through various campaigns and offers. By partnering with developers, Xsolla helps refine monetization strategies and unlock new opportunities for global expansion.
Unlocking Global Opportunities with New Payment Options
Xsolla’s wide range of payment methods and currency options enables developers to reach players in emerging markets more effectively. By reducing friction in the payment process, developers can increase conversions and engagement, leading to growth and success in new regions.
Optimizing Monetization Strategies
The Xsolla web shop provides valuable customer insights to tailor personalized marketing strategies and re-engage lapsed players. With features like pay-with-points and localized pricing, developers can enhance their monetization efforts and drive more revenue.
Egenes emphasizes the importance of following platform guidelines and launching widely to maximize success in monetizing games. By leveraging Xsolla’s tools and expertise, developers can stay ahead in the ever-evolving mobile gaming market.
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