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Misfits Gaming Ventures is intensifying its shift in focus from esports to game development with the launch of Misfits Interactive. While specific details on the studio’s projects remain undisclosed, the team aims to create original IP on established UGC platforms.
Ben Spoont, CEO of Misfits Gaming, stated, “As we embark on this ambitious journey, our mission at Misfits takes on a renewed focus: to enhance the realm of play through the creation of unparalleled, captivating gaming experiences that resonate far beyond the screen and directly into the hearts of players across the globe. We call this ‘POWERED BY PLAY,’ encapsulating our belief in the unifying and inspirational force of gaming.”
The establishment of Misfits Interactive coincides with the anniversary of Pixel Playground, the creator-led Roblox studio co-founded by Misfits, Karl Jacobs, and Kreekcraft. As Pixel Playground garnered over 250 million on-platform views and sold out three live shows in the U.S., the team continues to promote its creator talent and games.
Giving creators a voice in game development
Misfits has appointed Chris Casanova as the Head of Interactive for the new studio, leveraging his experience from leading triple-A studios like Xbox, Mojang, and Sega. With over 20 developers under Casanova’s helm, Misfits Interactive is focusing on both UGC experiences and original games.
Casanova expressed his excitement about joining Misfits, highlighting the opportunity to revolutionize the organization and the industry by building a team that can create beloved games swiftly. This innovative approach aims to integrate communities and creators into the game design process.
Misfits Interactive is concentrated on crafting experiences for UGC platforms, particularly Roblox and Minecraft, with a goal of enhancing them with triple-A expertise. The team envisions creating experiences that resonate with fans as they evolve.
Chris Casanova stated, “We truly believe that we can spark joy and connection through the magic of play. We’re excited to develop games in a unique way that involves our community, influencers, and potential brand partners.” Currently, Misfits Interactive is developing two games set to launch this summer, with more projects in the pipeline.
