- “Moments like these serve as a reminder of our unwavering passion for what we do.”
- The success of Merge Mansion has become a valuable case study and a lesson on how to replicate Metacore’s achievements.
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Metacore recently celebrated a milestone on LinkedIn, announcing that Merge Mansion, their popular match-3/merge game, has reached 55 million downloads and generated $500 million in revenue.
“Moments like these serve as a reminder of our unwavering passion for what we do. Our dedication to providing top-notch entertainment remains stronger than ever, and this is just the beginning for Merge Mansion,” stated the team.
Learning from the Best
The success of Merge Mansion has become a valuable case study and guide for companies looking to emulate Metacore’s success.
Based in Helsinki, Finland, Metacore received investment from Supercell to enhance their merge game, which eventually became Merge Mansion.
Breaking Barriers
Merge Mansion initially attracted users through traditional channels like Facebook and Google, but it was their innovative use of unconventional marketing methods such as TV, radio, and influencer marketing that truly captivated players.
By featuring prominent actors like Pedro Pascal and Kathy Bates in high-budget ads, Merge Mansion set a new standard for mobile game advertising, positioning games as major intellectual properties.
Exciting Future Ahead
“Player feedback is the core of our decisions. The love for merging and mystery from our players continues to drive our creativity to entertain millions for years to come,” the team shared.
“P.S. Grandma Ursula has more surprises in store. Stay tuned for more!”
