Verse, an innovative AI-powered creative platform, is dedicated to empowering Gen Z users in crafting visually striking and expressive content. Available on iOS, Verse enables users to design and share multimedia creations on an interactive canvas with the assistance of an AI companion.
Users can create versatile mini websites known as Verses for various purposes such as moodboards, greetings, invitations, storefronts, fan pages, blogs, and more. Verse offers content creators and influencers a unique method to engage with their audience through a link-in-bio system.
Founded by Bobby Pinckney, formerly of PwC, and Michelle Yin, previously at Meta, Verse originated from their experience with the music discovery app, Discz, which amassed over 1.5 million users. The duo’s inspiration for Verse emerged while enhancing Discz’s functionality, observing users utilizing the Profile feature creatively.
The launch of Verse in June saw a rapid adoption rate, with users generating over 200,000 Verses. Unlike traditional design platforms like Canva or Wix, Verse provides a dynamic, multimodal canvas for users to incorporate diverse elements such as images, videos, stickers, links, text, backgrounds, songs, and more.
Guided by an AI assistant, Verse leverages advanced technologies from OpenAI, Anthropic, Meta’s Llama, and Mistral to simplify the design and publication process, making it accessible and user-friendly directly from mobile devices.
Beyond personal expression, Verse caters to artists and businesses looking to create engaging content for their brands. Artists like Kenya Grace and companies like Lunar have utilized Verse to promote their music releases, events, products, and social media presence effectively.
In addition to serving as a design platform, Verse fosters a social community where users can explore and interact with Verses created by others based on various themes like music, lifestyle, art, and more.
While Verse currently operates as a free app, future plans include the development of an Android version and a web-based creation tool to meet the growing demand from marketing teams for brand experiences on the web.
