In 2022, Americans spent over $144.8 billion on fishing and hunting, as reported by the U.S. Fish and Wildlife Service. While guided excursions for hunting and fishing play a significant role in this industry, they have traditionally operated offline, with bookings made over the phone and payments settled in cash or checks. Mallard Bay aims to revolutionize this process.
The Houston-based startup serves as a marketplace for individuals interested in hunting and fishing to easily discover and book guided tours online, similar to booking a hotel. Additionally, Mallard Bay offers a vertical SaaS platform for outfitters to streamline their operations and access services like marketing.
The recent announcement of a $4.6 million Series A funding, led by Soul Venture Partners with Acadian Capital Ventures and other angel investors participating, marks a significant milestone for Mallard Bay. The idea for the platform stemmed from an unfortunate hunting trip experience that Co-founder and CEO, Logan Meaux, had with his father many years ago.
Initially conceived as a marketplace akin to Airbnb for guided hunts, Mallard Bay’s team realized the need to offer additional value to attract outfitters, leading to the development of Guidetech. This back office solution has been instrumental in winning over outfitters to the platform.
Notable success stories, like influencer Toby Brohlin generating over $1 million in bookings, illustrate Mallard Bay’s impactful presence in the market. The platform saw approx. $6 million in gross bookings in 2023, poised to reach $30-35 million in 2024.
Despite initial challenges in securing investor interest due to misconceptions about hunting and fishing, Mallard Bay remains committed to promoting ethical practices that contribute to wildlife conservation. A growing trend in outdoor activity-focused tech applications signals a promising future for Mallard Bay and similar ventures.
Mallard Bay co-founders, from left: Wyatt Mallett, Logan Meaux, Joel Moreau, and Tam Nguyen. Image Credits: Mallard Bay
Mallard Bay’s rapid growth since its inception in 2021, with bookings soaring by 600% annually, showcases the hidden potential within niche markets like hunting and fishing. The team’s dedication to continuously enhancing Guidetech and capturing more of the market reaffirms their long-term vision for success.
As outdoor activities gain more traction, driven by apps like Strava for runners and bikers, and Fishbrain for fishing enthusiasts, Mallard Bay’s unique offering aligns well with evolving consumer preferences. With a commitment to sustainable practices and wildlife preservation, Mallard Bay aims to set a new standard in the hunting and fishing industry.
