Google’s upcoming hardware event is scheduled for August 13 at 10 a.m. PT, which is earlier than usual for the Made By Google event, traditionally held in mid-fall. This event will see the announcement of Google’s latest flagship, the Pixel 9, beating Apple’s iPhone 16 announcement in September.
The reason for the date change hasn’t been officially explained, but it may be to avoid a crowded schedule amidst the upcoming U.S. presidential election. Google is expected to unveil its latest generative AI features on the Gemini devices at the event.
Google’s strategy of revealing devices before the event has generated excitement during the summer months. Recently, the Pixel 9 Pro and Pixel 9 Fold were introduced as the premium entries in the line.
Phones tailored for the “Gemini era”
These devices are marketed as “A (foldable) phone built for the Gemini era,” aligning with Google’s focus on AI-themed tech events. Gemini was a highlight at Google I/O, emphasizing the company’s AI ambitions.
The Pixel Watch 3 and Pixel Buds Pro 2
Google’s focus on wearables post-Fitbit acquisition will likely showcase the Pixel Watch 3 and Pixel Buds Pro 2 at the August 13 event.
