Lyft has introduced a new rider verification pilot program to enhance security measures. This program aims to help drivers confirm the identities of riders and ensure they are who they claim to be.
The pilot program is currently being rolled out in nine markets, including Atlanta, Chicago, Denver, Detroit, Houston, Jacksonville, Miami, Phoenix, and Seattle. However, Lyft has not disclosed when it will expand to other cities.
Riders will now have a verification badge displayed next to their profile, indicating that Lyft has verified their legal name. To verify riders’ identities, Lyft uses third-party databases to cross-check personal information such as legal names and phone numbers. In cases where a rider’s profile name does not match their legal name, they will be prompted to rectify this before undergoing further verification steps. Riders may also be required to upload official government identification if their details cannot be confirmed.
When a passenger needs to book a ride for someone else, they can utilize the “Change rider” option during the trip request. All guest passengers must have a Lyft account with a verification badge to be accepted.
While drivers have the option to accept rides without badges, Lyft cautions that such rides may result in longer waiting times for riders without badges.
Lyft’s new program mirrors a similar initiative introduced by Uber earlier this year. Uber also validates rider identities by cross-referencing personal information and displaying a blue checkmark on verified profiles. This feature is currently available in 15 cities, including Atlanta, Chicago, Detroit, and Miami.
Safety concerns for rideshare drivers, especially in high-crime cities like Detroit and Chicago, have prompted the need for enhanced security measures. Incidents such as carjackings and assaults highlight the risks faced by drivers daily. Lyft and Uber have introduced various features to address these concerns, including rider verification and additional safety protocols.
In light of safety concerns, several ridesharing startups have emerged, such as HERide, founded by former Lyft driver Jillian Anderson, to cater to female passengers and drivers. Both drivers and passengers are encouraged to verify profile details and practice caution before embarking on a ride.
Apart from safety measures, Lyft has also taken inspiration from Uber in implementing new features, such as pet-friendly rides, to enhance user experience. Lyft continues to innovate and adapt to consumer needs as it competes with Uber in the ridesharing market.
