LinkedIn, the social platform owned by Microsoft, is known for networking, professional development, and recruitment, boasting over 900 million users. To enhance user engagement, LinkedIn is venturing into a new realm: gaming.
TechCrunch has confirmed that LinkedIn is developing a gaming experience, capitalizing on the puzzle craze that propelled games like Wordle to viral fame.
App researchers have uncovered code suggesting this initiative. One concept being explored involves organizing player scores by workplace, ranking companies based on employee scores.
A LinkedIn spokesperson confirmed the gaming project but did not provide a launch date.
“We’re exploring adding puzzle-based games to LinkedIn to add some fun, strengthen connections, and encourage conversations,” the spokesperson told TechCrunch. “Stay tuned for updates!”
The spokesperson clarified that the shared images by the researcher on X are inaccurate. Further information will be provided when available.
Microsoft, LinkedIn’s parent company, has a prominent gaming division, generating significant revenues from Xbox, Activision Blizzard, and ZeniMax. The LinkedIn spokesperson did not disclose Microsoft’s involvement in the LinkedIn gaming project.
Gaming is a lucrative and engaging segment across mobile and PC platforms, with casual puzzle games being particularly popular. LinkedIn aims to leverage this trend to enhance platform usage and attract a larger audience.
LinkedIn has introduced various features over the years to cater to its audience’s professional development needs, including online education, news, and video tools. The platform continues to evolve to provide relevant tools and services for the world of work.
