Earlier this year, TechCrunch revealed LinkedIn’s quiet exploration into games on its platform — brain teasers and puzzles akin to Wordle. Now, to boost user numbers and interaction, the platform is officially launching three of these games.
Introducing Queens, Crossclimb, and Pinpoint — challenging logic, trivia, and word association skills globally from today. You can access them through a direct link to the games or via LinkedIn News, the team behind their creation.
Similar to Wordle, each game can be played once daily. Currently, you can invite your connections to play and share your progress on a leaderboard if you opt in.
LinkedIn intends to further develop these games independently from its parent company, Microsoft, and its gaming division. This move aims to strengthen existing LinkedIn connections through a more casual and engaging approach.
LinkedIn News VP Dan Roth highlighted the games as a means to facilitate network building, acknowledging the inspiration drawn from traditional newspaper puzzles, such as crosswords and logic games.
Games have emerged as a driving force for user engagement amidst shifts in the media landscape, with newspapers leveraging puzzles to expand their audiences. LinkedIn, with its extensive user base, views games as a channel to enhance platform engagement and potentially increase advertising value.
Now, let’s delve into the details of the three games:
