Krafton, the South Korean developer behind BGMI, is launching a new BR title in India called Bullet Echo India. Originally released globally, Bullet Echo is now tailored specifically for the Indian market.
What is Bullet Echo India?
Bullet Echo is a top-down action shooter game with a BR mode, catering to a mid-core gaming audience. With 2-minute battles, it’s perfect for gaming on the go.
Developed by ZeptoLab, Bullet Echo has already garnered over 10 million downloads globally and is now being published in India by Krafton through a partnership.
Indian players can transition to the specially tailored Indian version of Bullet Echo starting April 4, with pre-registrations currently open for the game.
The Benefits of a Localized Game for India
Customizing a game for the Indian market makes sense, considering the vast number of gamers in the country. This localized version is likely to attract more players.
Krafton can leverage its BGMI player base to promote Bullet Echo India as an alternative arcade game. The localized version is titled “Bullet Echo India: Battle Royale,” aiming to appeal to the existing BGMI audience.
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