Kickstarter has introduced a new feature called “Late Pledges” that allows creators to offer pre-orders once their campaign is completed. This feature simplifies post-campaign contributions and benefits both backers and creators. Late Pledges will soon be available to all Kickstarter creators, marking a significant step forward for the platform in the crowdfunding space.
By integrating Late Pledges within its platform, Kickstarter aims to streamline the process of post-campaign pre-sales and retain its platform fee of 5%. This feature opens up new opportunities for backers who missed the initial campaign and expands support for creative individuals.
How it works
Creators can activate Late Pledges from their dashboard once their project is successfully funded. This feature adds a dedicated section to the project page where new backers can choose rewards and pledge their support like in the initial campaign phase. The seamless integration of Late Pledges within Kickstarter ensures a smooth experience for all users.
Despite potential challenges, Late Pledges offers significant benefits to creators and backers alike. Backers gain more flexibility in supporting projects they may have missed initially, while creators can leverage the momentum from successful campaigns and maintain visibility of their projects.
Future enhancements to Late Pledges could include time-limited pledge windows or integration with other platform features to boost project visibility and success. This feature has the potential to shape Kickstarter’s strategy and foster long-term creator-backer relationships.
To see Late Pledges in action, check out the recently-completed Master of Realms campaign on Kickstarter.
